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  1. Default 3 Reasons Investors Shouldn't Overlook Fitbit

    Since the idea of "wearables" and trackers was introduced to the public, any hope of these devices becoming the next major consumer craze has faded, despite their limited popularity. This has caused more than a few competitors in this space to pull products and cut their losses.

    Shares of Garmin (Nasdaq: GRMN) have been basically flat this year. Apple, meanwhile, refuses to issue details for sales for its smartwatch.

  2. Default

    In an anticipated filing, San Francisco-based Jawbone went into liquidation last week. Chief Executive Hosain Rahman has already moved on, founding a new company in the health space. The liquidation is a far cry from the company's 2014 valuation of $3.2 billion.

    While the market is facing obvious challenges, the death of the wearables market may be greatly exaggerated. CCS Insight forecasts 2020 sales of $34 billion -- more than double last year's $14 billion.

  3. Default

    Fitbit Inc. (NYSE: FIT), the one-time leader in the space, has seen its shares plunge 82% since its 2015 IPO. Most investors have written the company off as a has-been with little chance to recover.

    But I've found three reasons that the device maker surge by as much as 52% through this year and next.

    Does Anyone Want A Piece Of The Wearables Market?
    The liquidation of Jawbone last week follows a pullout of the wearables space by several other high-profile companies. Microsoft pulled its Band activity tracker last year after the second edition failed to create much buzz.

    Even Nike, with its legions of professional athlete sponsors, pulled its wearable, the FuelBand, late last year.

  4. Default

    Apple and Samsung continue to develop their smartwatch products, though sales have been underwhelming. The Apple watch overtook Fitbit during the first quarter of 2017, with 14.6% of the market according to researcher IDC. Fitbit's reported shipments of 3 million devices gave it 12.3% of the market.

    Garmin and Samsung are distant competitors with just around 5% of the market each. Xiaomi is the market leader with 14.7% by virtue of its popularity in China, but is still relatively unknown in the United States.

  5. Default

    Fitbit has seen sales fall to $1.96 billion over the trailing year and management has issued guidance of between $1.5 and $1.7 billion in revenue for 2017. The company reported a net loss in the last two quarters and expects to report a loss of between $0.22 and $0.44 per share this year.

 

 

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